Clothing, jewellery and home-wear brand, Poetry, has a distinctively fresh and whimsical style that’s reflected in every aspect of their visual merchandising. With hats featuring in their collection, they needed a clean and elegant way to show how they complement their clothing line.

The problem?

Poetry uses headless torsos in its window displays rather than full body mannequins. Using a simple adaptation to the torso’s wooden neck piece, we were able to provide an effective solution in keeping with the brand’s pretty, Provençal aesthetic.

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